Insightful analysis and an eye opener on the role videos play in the digital era of today. The author highlighted the importance of product videos for retailers. I would go one step further to add that any brand that wants to connect with their target audience should incorporate video as a key part of their digital strategy. When a picture is thousand words, the multiplier effect for videos is another thousand. Product videos are one of the most cost effective way of engaging customers and make them spend time on the website.
Also many organisations forget that You Tube is the second largest search engine after Google. Incorporating product videos will not only help customer experience, but also helps websites with their S E O ranking. With the new Panda update, Google is placing a lot of importance to user experience and any feature that enhances user experience ranks high in Google search.